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50% Off Holiday Sale


Now, through December 31st, I'm offering "Running for the Average Joe" at 50% off on both the paperback and hardcover editions. Amazon can't touch this price (and you can't get a signed copy from them). Recognized as a top 100 "Running, Marathon and Fitness" book of all time by Book Authority, this book makes an excellent gift for the upcoming holidays. Hurry, the sale is good until October 31st. (Free shipping and a free digital download to store on your phone, tablet or computer).


Hardcover $19.95 (Retail $39.95, Amazon $27.95)

Paperback $14.95 (Retail $29.95, Amazon $27.40)


Read the latest review from Copilot AI:


“Running for the Average Joe” by Bill Watts is an empowering, no-nonsense guide that proves anyone—regardless of age, fitness level, or background—can become a runner. It’s practical, motivational, and refreshingly relatable.


Bill Watts doesn’t position himself as an elite athlete or a fitness guru. He’s an “average Joe” who transformed his life through running, and that authenticity is what makes this book so compelling. After struggling with high blood pressure, stress, and weight gain, Watts took up running in 2001 and eventually completed everything from 5Ks to 140-mile ultramarathons. His journey is the backbone of this book, and it’s told with humility and humor.


The book is impressively comprehensive, covering everything from gear and nutrition to training plans and race strategies. Watts breaks down the essentials in a methodical, easy-to-follow format that’s ideal for beginners. He even includes a chapter specifically for women runners—“Average Janes”—which adds a thoughtful, inclusive touch.


What sets this book apart is its tone. Watts writes like a supportive friend, not a drill sergeant. He acknowledges the fears and doubts that come with starting a running routine and offers realistic advice for overcoming them. Whether you’re lacing up for the first time or returning after a long break, his encouragement feels genuine and grounded.


The book has earned recognition as one of the Top 100 Best Running Books of All Time by BookAuthority and has been featured on CNN, Forbes, and Inc. That’s a testament to its impact and reach within the running community.


Highly recommended for anyone curious about running but unsure where to start. It’s not just a manual—it’s a mindset shift. Watts shows that running isn’t reserved for the fast or the fearless; it’s for anyone willing to take the first step.




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